Neil Armstrong is an experienced and focused Strategic Marketing Professional in Publishing, Creative & B2B support. He is passionate about uncovering and leveraging compelling consumer insights to drive customer and marketing strategy. Among his strengths are lead acquisition, strategic planning, business development, building relationships, Marketing Strategy, Consumer Insights, Segmentation, Future Trends, Customer Asset Design, Brand Planning, Behavioural Economics, Digital Performance Metrics, Social Media Measurement, Motivating Teams, and generating new business sales.
In a career spanning over 3 decades, Neil has played a key role in the planning and delivery of business growth through tangible and proven strategic marketing methodologies for businesses ranging from start-ups, to SMEs and fortune 500 companies. With commercially astute storytelling, he drives forward-looking thinking and insights-driven change. An ambitious, visionary, and results-oriented marketing professional with extensive hands-on experience in retail, fashion, and a variety of other sectors, he is well-versed in all marketing disciplines. Among his strengths are cross-functional strategic planning, brand development, campaign management, team development, merchandising, marketing, digital trading, planning, wholesale, online franchises, supplier management, and customer management
Neil is a self-starter with a proven track record. Being capable of capturing a vision, setting an agenda, and taking others along, with a reputation for being driven, focused, and imaginative. His track record as an accomplished leader of people includes enhancing individual and team performance. As a strategic thinker focused on the customer, Neil has a breadth of experience and a forward-looking approach to digital development. With extensive UK and global consultancy and client-side enganements, he is a dynamic results-driven senior marketing leader. As a customer-driven strategist, propositions, and campaign builder, he has proven experience.
Throughout his career, he has worked with some of the UK's most beloved brands and launched market-leading innovations. These skills have been successfully transferred to the digital world. Neil is passionate about motivating and leading others. As an experienced leader and commercially savvy individual, he has demonstrated strong leadership skills. An analytical and highly numerate individual, he identifies opportunities quickly and reacts accordingly. He also has expertise in re-platforming, launching and trading internationally, direct and digital marketing, as well as managing and developing a global, cross-functional team. Many award-winning marketing campaigns and strategies have been developed and implemented by him
From strategy to execution, Neil has led integrated marketing campaigns that have been recognized for their creativity and effectiveness. With extensive experience and classical training in brand marketing, Neil is enthusiastic, self-driven and pragmatic in his approach to Ecommerce, particularly in trading, international, marketing, and P&L management. Additionally, he has experience in TV, radio, outdoor, print, PR, stunts, experiential, display, social, and acquisition-driving performance marketing. His strong ethics come from working with and delivering solutions to board level stakeholders (which includes CEOs, founders, and owners). He focuses on consumer-centricity, future-orientation, and ROI. His recent focus has been on digitisation and digital transformation programmes, as well as traditional brand awareness strategies and implementation, giving us the best of both worlds for our customers. Currently responsible for all B2C e-commerce channels, marketing, and creative with a focus on revitalizing customer brands. He is capable of achieving anything by working together. As a leader, he brings energy, enthusiasm, and a sense of possibility.