- B2B Growth Hub: Connect, Network & Grow Your Business Globally

Call Stages & Timeline

Time (mins)	Stage	Objective / Prompt	Summary / Notes	CTA / Action
0–1	Introduction	“Purpose of call: explore if exhibiting/sponsoring adds value to your business and elite community.”	Capture comfort with fit	Confirm alignment: Yes / No
1–3	Business Snapshot	“Tell me about your business and role in 1–2 mins.”	Summarise business & key challenges	Note top pain points
3–5	Goals & Aspirations	“What do you want to achieve in 6–12 months?”	Summarise desired outcomes	Confirm importance of goals
5–7	Opportunity Cost	“What happens if you don’t achieve this?”	Note risks, lost revenue	Emphasise urgency
7–12	Present Event	“Here’s how our event can help achieve goals 10x faster.”	Showcase exhibitor/sponsor benefits	Ask: “How can your services add value to the community?”
12–13	Budget Discussion	“What budget would you allocate for this impact?”	Note min–max ranges (£3k–£500k)	Confirm flexibility
13–15	Decision & Close	“Based on this, is this a Yes or No for your business?”	Capture decision, highlight urgency	Reserve spot, confirm payment method

Time: 0–1
Stage: Introduction
Objective: “Purpose of call: explore if exhibiting/sponsoring adds value to your business and elite community.”
Summary: Capture comfort with fit
CTA: Confirm alignment: Yes / No

Time: 1–3
Stage: Business Snapshot
Objective: “Tell me about your business and role in 1–2 mins.”
Summary: Summarise business & key challenges
CTA: Note top pain points

Time: 3–5
Stage: Goals & Aspirations
Objective: “What do you want to achieve in 6–12 months?”
Summary: Summarise desired outcomes
CTA: Confirm importance of goals

Time: 5–7
Stage: Opportunity Cost
Objective: “What happens if you don’t achieve this?”
Summary: Note risks, lost revenue
CTA: Emphasise urgency

Time: 7–12
Stage: Present Event
Objective: “Here’s how our event can help achieve goals 10x faster.”
Summary: Showcase exhibitor/sponsor benefits
CTA: Ask: “How can your services add value to the community?”

Time: 12–13
Stage: Budget Discussion
Objective: “What budget would you allocate for this impact?”
Summary: Note min–max ranges (£3k–£500k)
CTA: Confirm flexibility

Time: 13–15
Stage: Decision & Close
Objective: “Based on this, is this a Yes or No for your business?”
Summary: Capture decision, highlight urgency
CTA: Reserve spot, confirm payment method

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Call Stages & Timeline