Ashley is A big-picture thinking sales director with a track record of leading B2B and B2C pre-IPO sales teams to over achieve against KPI’s and targets through pipeline management in sales in both mid-market and enterprise settings. I excel in growing new business, delivering products and services to the highest standard, and motivating teams for high performance. Having demonstrated strategic leadership at board level in developing sales strategy, plans, and profit targets, Ashley ensures a smooth decision making process. His ability to communicate concisely and articulately at all levels makes him an excellent leader. Additionally, he is excellent at negotiating contracts and fees, prices to buy and sell, and service level agreements. As a commercial and strategic leader within the service industry, Ashley consistently delivers results and sustains business growth by building strong relationships and creating high performing teams. With extensive experience and great business and sales skills, he is creative and service-oriented.
With strong experience in B2C / B2B / Face-to-Face sales and business development, Ashley brings a wealth of knowledge to the table. Besides generating new business, negotiating contracts, creating direct mail and brand marketing, he has also used a B2B / B2C CRM database to maintain relationships with existing clients, as well as selling products and services to increase revenue. As a result of Ashley's experience, he has learned the importance of being proactive and being able to use his initiative to work incredibly well under pressure and adapt quickly to meet tight deadlines. To succeed in any organization, he believes there are many attributes that are crucial. One of Ashley's traits is to be self-motivated, to inspire and lead others with his hands-on managerial skills and to have a strong, positive, and ambitious attitude. As well as being extremely organized, he has a strong ability to communicate with people at all levels. Over the past 15 years, Ashley has worked in sales and marketing, strategic business operations, management and leadership across multiple industries - from FMCG to online. She is highly dynamic, driven and ambitious. Experienced in revitalising sales operations and aligning processes to maximize revenue generation.
Ashley is a forward-thinking senior Sales Leader with decades of experience in Enterprise, Mid-Market, and SMB Technology sales functions. Ashley has extensive experience managing graduate and experienced sales teams to acquire new business and grow existing accounts through solution-led approaches. Ashley has demonstrated hands-on customer focus and proven experience of managing stakeholder relationships, including C-levels, within customers. His collaborative management style and passionate approach to delivering results, developing others to reach their full potential, and fostering a culture of personal accountability and ownership within sales and support are recognized. He has improved sales procedures through digital implementation, resulting in a high-performing sales culture. As a successful, results-oriented, and motivational individual, he has won, managed and developed Fortune 100 accounts in core industry verticals, as well as 15 years of experience in account management and business development in various industries and holding various sales positions within them.
As a senior, strategic leader, he drives growth, provides transformational leadership, locates efficiencies, restructures, and identifies new opportunities within rapidly changing organizations. In his role as a results-oriented, analytical problem-solver, he has consistently delivered a positive return on investment and profit margin. As a 'people person', he takes a collaborative approach to leadership, employee engagement, and resource optimization. Ashley has a proven track record of managing sales campaigns and executing sales methodologies within large complex and demanding companies. In addition to focusing on growth, profitability, and customer satisfaction, he is dedicated to developing and nurturing relationships. His key skills include developing channel strategies and teams as well as nurturing partnerships for software companies. With my high degree of emotional intelligence and negotiation skills, I have continually demonstrated my ability to build strong business relationships as a high-profile businessman and public speaker. Ashley is a natural leader who demonstrates hard work and accountability to build strong teams.
With a demonstrated history of growing revenues in several markets with leading consumer packaged goods brands, he is a Senior Enterprise Sales professional. He has a strong hunter mentality and am highly skilled at negotiating, selling, conducting market research, managing, and providing Software as a Service (SaaS). He also specializes in cloud-based services and technologies that enable a customer's excellence and digital transformation, such as sales & marketing solutions, advanced analytics, trade promotion management (TPM), and retail execution (RE). He has worked for companies of all sizes, from high-growth start-ups to mid-caps and blue chip companies, gaining invaluable experience in understanding scalable processes and structures. Having worked for high-growth venture-backed SaaS businesses, Ashley is an enterprise sales professional with extensive experience in enterprise sales. Developing enduring relationships between clients and vendors is one of his specialties. Through a data-driven methodology, he combines an entrepreneurial drive with a cross-section of stakeholder profiles to deliver value-based solutions.